Fenjiu Liquor is a unique and famous traditional Chinese alcohol produced in Xinghuacun Town, Fenyang, Shanxi Province. It is honoured as the representative of Chinese light aroma liquors with a history since about 4,000 years ago. Fenjiu is recognised for its clean and pure taste. It has sweet, mild and well-balanced flavours on the palate, which results from the high-quality materials including water and sorghums and elaborate production. Fenjiu is traditionally served warm at 40 degrees Celsius, as it is produced in a cool and mountainous region. There are three sub-brands of Fenjiu Group: Fenjiu, Zhuyeqing and Xinghuacun. Fenjiu and Zhuyeqing are the main businesses.